Valve+Meter Performance Marketing

Tidewater Finance Company is a specialty finance provider, offering a wide range of financing options for consumer goods. Its divisions include Tidewater motor, credit and mortgage. The company provides financing solutions for selected automobile dealers, merchants and their customers. Its credit division offers a revolving credit program as an alternative to installment contracts. Tidewater Mortgage Company offers a variety of loan programs, including balloon mortgages, first-time buyer, stated income, interest only, no point no fee, imperfect credit, home equity line of credit, and home equity fixed loan program. It also offers debt consolidation programs and home improvement loans. The company is headquartered in Virginia Beach, Va.

Valve+Meter Performance Marketing is a marketing business serving the Rochester, New York area and connecting local consumers and dealers with performance-focused marketing support. While the provided company background highlights financing expertise from Tidewater Finance Company—covering a range of financing options for consumer goods and lending programs for selected automobile dealers, merchants, and their customers—Valve+Meter Performance Marketing’s role is best described as helping businesses and audiences reach the right customers through effective marketing strategies. If you’re a Rochester-area dealer or merchant looking to support sales and customer financing journeys, or a consumer researching credit and mortgage options, Valve+Meter Performance Marketing can help you navigate how marketing can align with key lending pathways such as revolving credit alternatives to installment contracts and a variety of mortgage programs, including options that may be relevant depending on individual circumstances. The business operates with a focus on tailored financial and customer needs, supporting campaigns and messaging that resonate with real buyer requirements.